The model is based on 5 Competency Levels, increasing in levels of sophistication and functionality, from Ad Hoc through to Optimal.
There are 4 Parent Categories, People, Information, Systems and Processes, which are further subdivided into a total of 15 Dimensions.
The parent categories reflect the four aspects of DAM which drive its success as an asset management system.
Companies can make their own assessments and pinpoint where they might be lacking in terms of infrastructure, functionality, management and expertise.
The DAM Maturity Model provides guidance on how to develop a more mature DAM strategy and allows organisations to benchmark themselves against their sector or vertical.
By denoting the key areas in which a successful DAM operates at an optimal level, the model describes how an organisation can make targeted improvements and realise the full potential of their DAM system.