DAM Maturity Model
Maturity Model Enables Audit and Improvement of Digital Asset Management Capabilities
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What is the DAM Maturity Model?
Digital Asset Management (DAM) manages information, systems and processes that enable the management of assets from ideation to creation, curation, analysis and archiving.
DAM Maturity Model is a tool originally developed by the DAM Foundation, a not-for-profit think tank, for organisations to measure their current level of Digital Asset Management proficiency.
Thousands of DAM professionals have completed the Maturity Model assessment, spanning a range of sectors, verticals and specialities.
The DAM Maturity Model serves as a means by which companies are able to assess their level of expertise in different aspects of DAM operation.
The model is based on 5 Competency Levels, increasing in levels of sophistication and functionality, from Ad Hoc through to Optimal.
There are 4 Parent Categories, People, Information, Systems and Processes, which are further subdivided into a total of 15 Dimensions.
The parent categories reflect the four aspects of DAM which drive its success as an asset management system.
Companies can make their own assessments and pinpoint where they might be lacking in terms of infrastructure, functionality, management and expertise.
The DAM Maturity Model provides guidance on how to develop a more mature DAM strategy and allows organisations to benchmark themselves against their sector or vertical.
By denoting the key areas in which a successful DAM operates at an optimal level, the model describes how an organisation can make targeted improvements and realise the full potential of their DAM system.
Some exposure to DAM.
A casual understanding of DAM.
Demonstrated experience of DAM.
In-depth knowledge of DAM operation, but abilities not yet optimal.
Effective, demonstrable experience in DAM operations.
The human roles, responsibilities, and inter relationships in an organisation’s use and management of DAM.
The material and related descriptors that enable the use of an asset from the DAM.
The related components that work together to facilitate the lifecycle of assets.
The repeatable set of procedures and operations designed to realise each stage of an asset’s lifecycle.