People
Technical Expertise
Business Expertise
Alignment
The need for talented teams of people is necessary for effective DAM operation as it is people who form the backbone of any DAM system.
In the maturity model, rather than focussing on individuals or individual departments themselves, attempts are made to assess the company’s overall proficiency.
DIMENSIONS OVERVIEW
COMPETENCY LEVELS OVERVIEW
Technical Expertise
An assessment of the abilities of those who form the DAM infrastructure in the management of DAM technologies.
Companies with optimal or operational levels of proficiency, understand the importance of knowledge transfer and operate with an understanding of the future business requirements as they relate to DAM.
Ad Hoc
Exposure to the application of DAM technologies, including managing repositories and workflow systems.
Incipient
Casual understanding of DAM technologies, often starting in the form of content management systems and centralised document repositories.
Formative
Demonstrated experience with implementation of named DAM systems and core competencies, such as ingestion, cataloging, transformation, transcoding, distribution, etc.
Operational
Managing repositories and workflow systems is core to IT with organised knowledge transfer.
Optimal
Understanding and participating in forecasting enterprise DAM needs in preparation of future business requirements.
Business Expertise
This relates to the understanding of fundamental DAM concepts with a view to maintaining the overriding vision of DAM strategy.
With technical expertise, companies at operational and optimal levels will operate an effective system geared towards organised knowledge transfer and future readiness.
Ad Hoc
Exposure to the application of DAM technologies, including managing repositories and workflow systems.
Incipient
Casual understanding of DAM technologies, often starting in the form of content management systems and centralised document repositories.
Formative
Demonstrated experience with implementation of named DAM systems and core competencies, such as ingestion, cataloging, transformation, transcoding, distribution, etc.
Operational
Managing repositories and workflow systems is core to IT with organised knowledge transfer.
Optimal
Understanding and participating in forecasting enterprise DAM needs in preparation of future business requirements.
Alignment
An assessment of the combination of technical and business expertise and the resulting ability of an organisation to operate a collaborative, unified DAM system, through a similarly unified DAM strategy.
Companies at operational and optimal levels will employ cross-functional teams to constantly refine DAM capabilities and maintain a high level of asset value into the future.
Ad Hoc
Exposure to the use of DAM terminology, including ingestion, cataloging, transformation, transcoding, distribution, etc.
Incipient
Casual understanding of the need for DAM, often starting with utilizing and creating content management systems and centralised document repositories.
Formative
Demonstrated collaboration to extract value from named DAM systems with core competencies.
Operational
Active collaboration utilizing cross-functional teams to manage the improvement of asset repositories and workflow systems with organised knowledge transfer.
Optimal
Proactive use and refinement of DAM capabilities to uncover current and future asset value.