The ways in which the DAM strategy is realised, these are the processes by which people use information within established systems to realise the goals of each stage in an asset’s lifecycle.
Essentially what brings everything together and provides the tools with which the DAM strategy can be properly achieved.
DAM serves as a platform on which business processes can be applied in order to increase efficiency in the production of content.
Companies at operational and optimal levels will have a level of workflow automation across departments governed by a set of agreed standards and will continually refine workflow tools through feedback and performance indicators.
Few or no standardised procedures for asset lifecycle.
Basic process analysis leads to some informal workflows.
Formal workflows with limited automation.
Automated processes span systems and departments; command and control of standards.
Continual refinement and managed experimentation; workflows are standard practice; measurable performance indicators established.
Organisational infrastructure plays an important role in effective governance, process governance refers to more than just the people who have been put in place to manage the DAM.
It is the maintenance and constant improvement of DAM operation resulting in a universally positive UX which is the hallmark of good DAM governance.
Companies at operational and optimal levels will have a set of policies and procedures in place across the organisation, there will be a focus on constant training and support and a constant desire to improve / refine UX and DAM operation.
Scattered policies and few formal procedures.
Centralised development of structure and codification of procedures; management support.
Policies and procedures widely disseminated and enforced; ownership and responsibility in place; communication and training on policies throughout organisation.
Active refinement; utilization of end-user feedback; an established means to measure and motivate.
It is rare that DAM implementation will start from scratch, there will be pre-existing systems and structures in place that must accounted for in DAM operations.
It will also be the case that there are pre-existing methods by which content is produced, shared, marked up and protected, which must be taken into account and catered for.
Companies at operational and optimal levels have spent the often considerable time required to realise the integration vision.
This has been achieved through the integration of people, process and technology, understanding the individual and common needs of the users to result in a common UX.
No intentional integration.
Brute-force integration between systems and processes.
Integration vision is complete, including people, process and technology; understanding of common paradigms.
Integration vision is in practice, utilizing well-defined, documented paradigms.
Real-time and seamless integration enables common user experience.